ABOUT THE COMPANY

Tommy Car Wash Systems, founded in 1969 by June Essenburg in Holland, Michigan, currently owns and operates four locations in the West Michigan area. Their success is attributed to their focus on providing clean, shiny, and dry cars to the highest standard. Their commitment to quality has been recognized by the International Car Wash Association, which found that customers consider the quality of the wash to be the most important factor. With their high-quality equipment, detergents, and excellent customer service, Tommy Car Wash Systems has achieved remarkable numbers, washing over 600,000 cars in a single year across three locations. They have built a strong brand reputation for quality cleanliness, resulting in a high rate of return customers.
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Tommy Car Wash Systems has undergone significant changes, including a transition in their team and a rebranding of their company name from "Tommy Car Wash Systems" to "Tommy Complete Auto Care", and now offers a range of new services including batteries, drivetrain maintenance, engine repair, engine tune-ups, oil changes, and tire repair.
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The company sent out a design brief that requires the following:
• create a new logo
• design materials (flyer and brochure) to inform the public about the changes in TOMMY COMPLETE AUTO CARE and its new team offering quality services
• promote the company's opening on November 28, 2023
• and create visuals to communicate the details of the promotional coverage and duration.
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The target market for TOMMY COMPLETE AUTO CARE is car owners residing in the immediate vicinity of Ottawa Ave. Suite 300, Holland, MI 49423.

BRAND GUIDELINES

Primary Typeface

Secondary Typeface

No Outline

No Distortion

No Blur

No Warp

No Effects

No Rotation

APPLICATION

Flyer Design

Brochure Front Side

Brochure Back Side

Other Projects

Shoelandia

Web Design

Logofolio

Branding

Artwork Collection

Illustrations